29 mai 2020
Trendzoom : Fashion Forecast Spring/Summer 2021
29 mai 2020
This reactive report explores the fashion trends we set out for SS21 in the light of the current world crisis. The three trends cover Women, Men and Youth sectors for apparel and accessories. In a new move, we’ve combined the youth section for each trend into a genderless melting pot of ideas.
Taps into a shift in the collective consciousness . New values emerge that connect us with nature and simpler pleasures. Brands will shake off the stigma of being small to stay in control of their eco footprint.
The outside space is celebrated through patterns, prints and dye effects. These slow and thoughtful processes reflect natural patinas that evolve over time.
As the home merges with the workplace. Clothing becomes part of that refuge, a place for comfort and familiarity. Reset appeals to minimalists who call on brands to produce lean, easy to read collections.
Digital natives are driving conversations around gender but prefer ambiguity over labels. A generation which refuses to be marginalised is open to new fashion concepts.
The political landscape and global unrest is driving narratives and pushing for change in the fashion industry. Individuals will seek out brands who are open and vocal about the sustainable measures they have in place.
Authentic voices with altruistic intentions will rise up above the noise. Brands need to stand for something and wrap that story around their product.
The TRENDZOOM Fashion Forecast is a 47-page report published: April, 2020.
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